Post by account_disabled on Dec 24, 2023 10:15:46 GMT
The data collected online also makes it possible to develop the offline business. Professional real estate: As is often the case, our client is only visible on queries related to its brand and on no generic queries.In addition, we see that pure web players are present while they are completely absent offline. Finally, despite the number of major international accounts present in this market, competition remains very weak. In fact the same diagnosis can be made among all the main traditional players in the market. Insurance group: The group's site is authoritative and is ranked on more than 5,000 requests.
Among these, those that generate traffic are queries around the brand. Very ineffective in Email Data finding new business! In addition, the site is only positioned on 8 queries searched more than 1,000 times per month; while competition is not very strong in this market (there are many operators, but none has really acquired a strong position). BtoB services group: Our prospect presents his digital strategy to us. The group's ambition is to position itself in new markets and strengthen its position in existing segments. On one of their target segments, they have initiated a content strategy. Here again the selection of themes was made between the marketing team and business experts.
The agency produced content to position the client on these themes. Our analysis shows that the client is not at all present on the themes in question; that it has selected themes that interest no one (less than 50 requests per month) while other requests for the same products and services are searched several hundred times every month. Up to you ! Do you want to know your markets and your online competition? Do you want to create content that produces results? Do you want to optimize your marketing investments by investing what is needed where it is needed? Do you want more traffic to your site? More requests? Lower your acquisition cost? Reduce or optimize your Ads budgets.
Among these, those that generate traffic are queries around the brand. Very ineffective in Email Data finding new business! In addition, the site is only positioned on 8 queries searched more than 1,000 times per month; while competition is not very strong in this market (there are many operators, but none has really acquired a strong position). BtoB services group: Our prospect presents his digital strategy to us. The group's ambition is to position itself in new markets and strengthen its position in existing segments. On one of their target segments, they have initiated a content strategy. Here again the selection of themes was made between the marketing team and business experts.
The agency produced content to position the client on these themes. Our analysis shows that the client is not at all present on the themes in question; that it has selected themes that interest no one (less than 50 requests per month) while other requests for the same products and services are searched several hundred times every month. Up to you ! Do you want to know your markets and your online competition? Do you want to create content that produces results? Do you want to optimize your marketing investments by investing what is needed where it is needed? Do you want more traffic to your site? More requests? Lower your acquisition cost? Reduce or optimize your Ads budgets.