Post by asannn on Apr 30, 2024 9:13:48 GMT
Marketing automation trigger consumer purchase path messy middle The purchasing path followed by consumers today, according to Google research on the Messy Middle For example, a lead could first start a free trial of a product, stop it, and then start again in the traditional way, downloading an e-book and starting a funnel intended not for him but for potential first-time customers. Or start in a traditional way, entering a standard purchase funnel, but then read reviews, think again and start again elsewhere.
Prospect does or in what order they do it . What you can control, however, is how your marketing reacts to your prospect's behaviors. Triggers are your Threshold Guardians And this is where marketing automation and behavioral triggers come into play, a technique that intercepts the Hong Kong WhatsApp Number Listactions and behaviors of the user, the lead and the customer, within your site, instantly starting emails or email sequences, previously designed specifically for those actions or behaviors, and which reach the person who has just performed that action or behavior, with highly personalized content, in order to intercept that customer and put him back on the right track.
Trigger strategy So what is the strategy to set? Design a whole series of conditions in which a specific user, or group of users, can find themselves in different stages preparatory to the purchase, upon occurrence of which, this will be reached by emails, single or sequences, with the aim of providing useful information precisely for that phase, with the aim of clarifying doubts, overcoming uncertainties and encouraging the customer to continue with the purchasing journey. Triggers are your threshold guardians: they discover customers as soon as they find themselves in the situation you predict and send out your troops to reach and support them.
Prospect does or in what order they do it . What you can control, however, is how your marketing reacts to your prospect's behaviors. Triggers are your Threshold Guardians And this is where marketing automation and behavioral triggers come into play, a technique that intercepts the Hong Kong WhatsApp Number Listactions and behaviors of the user, the lead and the customer, within your site, instantly starting emails or email sequences, previously designed specifically for those actions or behaviors, and which reach the person who has just performed that action or behavior, with highly personalized content, in order to intercept that customer and put him back on the right track.
Trigger strategy So what is the strategy to set? Design a whole series of conditions in which a specific user, or group of users, can find themselves in different stages preparatory to the purchase, upon occurrence of which, this will be reached by emails, single or sequences, with the aim of providing useful information precisely for that phase, with the aim of clarifying doubts, overcoming uncertainties and encouraging the customer to continue with the purchasing journey. Triggers are your threshold guardians: they discover customers as soon as they find themselves in the situation you predict and send out your troops to reach and support them.