Post by account_disabled on Feb 25, 2024 5:44:46 GMT
Not only large international brands, Italian companies have also been able to successfully transform their business model thanks to digital. Read the stories of Safilo and Barilla. You will certainly have read news or articles that talk about the success of international brands that have changed their traditional business model thanks to digital transformation . The pioneers of digital change (companies like Amazon, Netflix, Apple, Yoox) are known to everyone; but also the majority of case studies on "digital innovators" are rigorously made in the USA , where online marketing tools are now considered essential in every business strategy. But what if we look at our territory? What are the Italian excellences that have been able to transform themselves digitally? I would like to point out a couple of very interesting cases relating to two historic Made in Italy brands that have implemented a real digital revolution in recent years : Safilo: the digitalisation of the point of sale Barilla: the organizational digitalisation of processes The digitalisation of the point of sale in Safilo Safilo , world leader in the high-end eyewear sector, has been embarking on a digital transformation journey for some time .
The group has planned a process to involve the corporate Chinese Europe Phone Number List organization and all the group's resources, orienting them towards a new way of conceiving results : the return on investment is not measured only through sales performance but taking into account the consideration of customers , through the construction of a multi-channel path based on innovative content. An important phase of the project was the creation of a B2B e-commerce portal aimed at points of sale , where business and processes were reinterpreted in a digital logic close to the experience of the final consumer : a simple and fluid use experience to allow the retailer to browse and consult the catalogs independently and have access to information related to the purchase. The project was also recognized and awarded at the eCommerce Forum in Milan. The organizational digitalisation of processes in Barilla Barilla , through the "Barilla Goes Digital" initiative, has set itself the objective of completely transforming itself into a Digital Enterprise .
The company has focused on digital technologies to bring a competitive advantage in internal and external activities to the company organization, creating value for the business. interactive-barilla-showcase The digital transformation program was based on five strands : listening to consumers and customers with a view to improving relationships digital transformation of internal processes improvement of the company's internal IT technologies in order to make them streamlined and efficient construction of an innovation entry process into Barilla creation of value in the company through People Digitalization A perfect metaphor for the listening initiatives - and a meeting point between Barilla and consumers - is the interactive showcase installed in one of the brand's restaurants in New York: menus, reviews and customer posts are displayed in real time on a screen with which passers-by can interact.
The group has planned a process to involve the corporate Chinese Europe Phone Number List organization and all the group's resources, orienting them towards a new way of conceiving results : the return on investment is not measured only through sales performance but taking into account the consideration of customers , through the construction of a multi-channel path based on innovative content. An important phase of the project was the creation of a B2B e-commerce portal aimed at points of sale , where business and processes were reinterpreted in a digital logic close to the experience of the final consumer : a simple and fluid use experience to allow the retailer to browse and consult the catalogs independently and have access to information related to the purchase. The project was also recognized and awarded at the eCommerce Forum in Milan. The organizational digitalisation of processes in Barilla Barilla , through the "Barilla Goes Digital" initiative, has set itself the objective of completely transforming itself into a Digital Enterprise .
The company has focused on digital technologies to bring a competitive advantage in internal and external activities to the company organization, creating value for the business. interactive-barilla-showcase The digital transformation program was based on five strands : listening to consumers and customers with a view to improving relationships digital transformation of internal processes improvement of the company's internal IT technologies in order to make them streamlined and efficient construction of an innovation entry process into Barilla creation of value in the company through People Digitalization A perfect metaphor for the listening initiatives - and a meeting point between Barilla and consumers - is the interactive showcase installed in one of the brand's restaurants in New York: menus, reviews and customer posts are displayed in real time on a screen with which passers-by can interact.