Post by account_disabled on Jan 27, 2024 5:24:04 GMT
A case study of how a large chain of ATL car dealerships, using call tracking from Ringostat, was able to improve the quality of service and determine the effectiveness of advertising channels Reading time: 12 minutes about the project Background Before connecting Ringostat What tasks were set? The process of implementing call tracking and working with technical support Result In terms of dealing with missed calls Improving the quality of customer service In terms of advertising effectiveness analytics Future plans conclusions about the project Company: ATL Region: Ukraine (42 offline stores in different cities + online store with delivery throughout Ukraine) Field of activity: sale of auto parts, diagnostics, repair, car service Features: “service under one roof” concept - the entire cycle from diagnostics, repair work and service to the sale of spare parts Goals: reducing the number of missed calls, working with lost transactions, increasing the efficiency of cross-selling and monitoring the level of service in offline stores Period of use of Ringostat: 1 year Results: improving the quality of customer service, optimizing business processes, tracking and reducing the number of missed calls.
Background Fax Lists ATL is an all-Ukrainian network of auto stores and car maintenance services. The company has been on the market for 20 years. The ATL network consists of 42 offline stores and one online store. It offers a wide selection of products for cars and trucks: batteries, rims, tires, automotive chemicals, auto parts, electronics, oils and much more. ATL store The concept of ATL work is unusual for the automotive sector - everything that is necessary for car service and repair is located in one place. The service station + store scheme is very convenient for customers, because in ATL you can do everything at once - carry out diagnostics, identify the problem, buy spare parts and supply them.
This concept involves a large number of telephone calls. Therefore, the company has its own automatic telephone exchange and operators who accept orders, advise and process applications. ATL constantly conducts several advertising campaigns - online and offline. They consider the website as a full-fledged store - after all, it brings in no less sales than retail outlets. Special attention is paid to its promotion, so it is outsourced to specialists from the Netpeak agency . The agency sets up contextual advertising for ATL in Google Ads and runs advertising campaigns on Facebook. Over the course of a year and a half of working with the Netpeak project, we managed to increase CTR, reduce the average cost of attracting a client, and increase the reach of advertising on the contextual network.
Background Fax Lists ATL is an all-Ukrainian network of auto stores and car maintenance services. The company has been on the market for 20 years. The ATL network consists of 42 offline stores and one online store. It offers a wide selection of products for cars and trucks: batteries, rims, tires, automotive chemicals, auto parts, electronics, oils and much more. ATL store The concept of ATL work is unusual for the automotive sector - everything that is necessary for car service and repair is located in one place. The service station + store scheme is very convenient for customers, because in ATL you can do everything at once - carry out diagnostics, identify the problem, buy spare parts and supply them.
This concept involves a large number of telephone calls. Therefore, the company has its own automatic telephone exchange and operators who accept orders, advise and process applications. ATL constantly conducts several advertising campaigns - online and offline. They consider the website as a full-fledged store - after all, it brings in no less sales than retail outlets. Special attention is paid to its promotion, so it is outsourced to specialists from the Netpeak agency . The agency sets up contextual advertising for ATL in Google Ads and runs advertising campaigns on Facebook. Over the course of a year and a half of working with the Netpeak project, we managed to increase CTR, reduce the average cost of attracting a client, and increase the reach of advertising on the contextual network.